Services
A technical partner for lean teams.
From founders and startups launching a first product to established brands building a pipeline, The Product Agency brings senior product expertise. Engage us for a single stage, the full journey, or as your fractional product development team. Every service can stand on its own or follow the Gold Key Framework™.
End-to-end product development
One partner from concept development and brief through formula, packaging, testing, and launch, with day-to-day management of your suppliers.
Claims strategy & substantiation
Claims planned into the brief and backed by the right testing, so marketing gets compelling language that holds up.
Ingredient & formula development
Ingredient sourcing and qualification for efficacy, safety, cost, and story, with formulas developed alongside your contract manufacturer.
Packaging development
Custom-tooled and stock components, technical drawings, and material specifications that meet quality, cost, and manufacturing targets.
Manufacturer & supplier management
Sourcing, qualification, negotiation, and technical transfer with contract manufacturers and component suppliers.
Fractional leadership & rebrands
A fractional VP of Product Development for your pipeline or your rebrand, covering brand and portfolio strategy, concept development, Stage-Gate setup, and executive reporting.
Technical transfers
Move a formula to a new contract manufacturer or from lab to production without losing what makes it work. I manage specs, matching, trial batches, and approvals so the product stays consistent.
Rebrands
Bring a new brand identity to life across an entire assortment. Packaging redesign, component and decoration changes, and label updates, managed SKU by SKU so the new look lands on shelf on time and true to the brand vision.
Product improvement
Elevate what's already on shelf. Reformulate for better performance, stability, or claims, and upgrade packaging for better quality, function, and consumer experience.