I started my career in global package development at Stila, then part of the Estée Lauder Companies, and went on to lead product development at some of the industry's most-loved brands.

Over 20+ years I've built product organizations from the ground up, led rebrands at Bliss and Versed, and partnered directly with founders like Josie Maran to turn brand vision into first-to-market products. Most recently, I led product development as VP at Hourglass and as fractional VP at Vacation.

The Product Agency brings that experience to brands of every size. I stay close to the technical work: evaluating ingredients, reviewing technical drawings, and troubleshooting a formula at pilot scale. Strategy only matters if the product gets made right.

Home page image: Bliss mask, product & packaging developed by Susana Escobar